Institutional and government relations

I turn institutional agendas into results.

Over 15 years at the interface between government, the private sector and civil society, turning dialogue into positioning, partnerships and growth.

Portrait of Rodney Ferreira Jr., wearing glasses and a light sweater, hand on chin

2026 Mercado Livre AwardWinner in the Fashion category

  • 130Klow-income young people reached by ID Jovem in MS
  • +15%profitability in six months at Coutinho Companhia
  • 1M+people reached through 30+ national events
  • No. 1in Fashion at the 2026 Mercado Livre Awards

Who is Rodney

I know both sides of the table. That is what gets things moving.

Institutional and Government Relations executive. He leads the area at Coutinho Companhia, founded Ego Criativo in 2010 and has served as National Youth Councillor and UNESCO consultant.

Read the full career
Rodney in a suit speaks into a microphone at an event, with the UFMS flag behind him
Speaking at a UFMS event

Today

Coutinho Companhia

Director of Institutional Relations at a fashion retail group with over 300,000 orders a month.

Since 2010

Ego Criativo

Founding partner of a technology, communications and events agency with two trademarks registered at INPI.

Public sector

Conjuve and UNESCO

National youth policy and ID Jovem for more than 130,000 young people in MS.

How I can help

Access, positioning and growth.

See all services and the method

Institutional and government relations

Stakeholder mapping, agendas with government and trade bodies, positioning on regulatory and tax issues.

Business internationalization

Value proposition for foreign markets, international expansion plans and export events.

Marketing and lead generation

Commercial strategy, content, Google Ads, SEO and CRM working together.

In action

Over 15 years on the road, on record.

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Rodney smiles seated in the Legislative Assembly chamber, with the 2016 Young Entrepreneur Trophy and a Certificate of Merit on the table
Young Entrepreneur Trophy, MS Legislative Assembly (2016)
Rodney with five other people in the Bom Dia Amazônia newscast studio
Interview on Bom Dia Amazônia
Rodney smiling in a StartupMS T-shirt with a laptop in front of a graffiti wall
StartupMS presidency (2014-2016)
Rodney and colleagues in “Menos impostos #JuntosFaremos” T-shirts in a TV show studio
Lower taxes campaign on TV

On video

Conversations, interviews and appearances.

Entrepreneurship and community engagement through moments from my work.

See videos in the gallery

Recognition

Recognition from those who follow the work closely.

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Have an agenda that needs to get off the paper?

The first conversation is directly with me, no middlemen.