Today
Coutinho Companhia
Director of Institutional Relations at a fashion retail group with over 300,000 orders a month.
Institutional and government relations
Over 15 years at the interface between government, the private sector and civil society, turning dialogue into positioning, partnerships and growth.
2026 Mercado Livre AwardWinner in the Fashion category
Who is Rodney
Institutional and Government Relations executive. He leads the area at Coutinho Companhia, founded Ego Criativo in 2010 and has served as National Youth Councillor and UNESCO consultant.
Read the full career
Today
Director of Institutional Relations at a fashion retail group with over 300,000 orders a month.
Since 2010
Founding partner of a technology, communications and events agency with two trademarks registered at INPI.
Public sector
National youth policy and ID Jovem for more than 130,000 young people in MS.
Stakeholder mapping, agendas with government and trade bodies, positioning on regulatory and tax issues.
Value proposition for foreign markets, international expansion plans and export events.
Commercial strategy, content, Google Ads, SEO and CRM working together.




On video
Entrepreneurship and community engagement through moments from my work.
See videos in the galleryUCDB Virtual
Interview with UCDB Virtual as president of StartupMS.
Watch on YouTube (opens in a new tab)SBT MS
Appearance in SBT MS coverage of the 8th Tax-Free Day in Campo Grande.
Watch on YouTube (opens in a new tab)With Coutinho Companhia's Blog Moda do Dia store: over 2 million orders in about two and a half years.
Source: O Pantaneiro (opens in a new tab)Salto City Council (SP), Legislative Decree 13/2025. Granted for relevant contributions to the city.
Source: Câmara de Salto (opens in a new tab)The first conversation is directly with me, no middlemen.
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