Institutional and government relations
Stakeholder mapping, agendas with government and trade bodies, positioning on regulatory and tax issues.
→ open doors to funding, credit and partnerships.
Talk about this (opens in a new tab)Services
For companies, organizations and public projects that need access, positioning and growth.
Business internationalization
Value proposition for foreign markets, international expansion plans and export events.
→ a company ready to negotiate with foreign buyers.
Talk about this (opens in a new tab)Marketing and lead generation
Commercial strategy, content, Google Ads, SEO and CRM working together.
→ a digital presence that turns into business.
Talk about this (opens in a new tab)E-commerce and marketplaces
Operations, catalog, traffic and ERP integration, with clear targets and KPIs.
→ an online channel that grows predictably.
Talk about this (opens in a new tab)Data and digital transformation
Custom platforms and systems, like PulseGov, from planning to launch.
→ decisions based on data, not guesswork.
Talk about this (opens in a new tab)Sustainability and the 2030 Agenda
SDG-aligned projects and communication connecting companies and institutions.
→ reputation and impact that reinforce each other.
Talk about this (opens in a new tab)How I work
A simple method to turn access into results.
Four steps, from the first diagnosis to the indicator that shows what changed.
Diagnosis
I understand the goal, the context and what has already been tried.
Clear priorities
Stakeholder map
I identify who decides, who influences, and which organizations and programs connect to your agenda.
Stakeholder map
Agenda and engagement
I build the narrative, open the conversations and lead meetings with government, trade bodies and partners.
Open doors and commitments
Measured results
I track indicators and adjust course until access becomes a contract, partnership or policy.
Report on what changed
What changes in practice
| Criterion | Without an institutional strategy | With an institutional strategy |
|---|---|---|
| Access to government | Depends on one-off contacts | Ongoing agenda with decision-makers |
| Regulatory issues | The company reacts after the decision | Positioning before the decision |
| Funding and partnerships | Opportunities go unnoticed | Programs and calls mapped |
| Reputation | Communication disconnected from impact | Narrative aligned with the SDGs |
| Results | Hard to measure | Indicators tracked |
FAQ
Straight answers before our first conversation.
Who is Rodney Ferreira Jr.?
Rodney Custódio da Silva Ferreira Júnior is a registered Administration Professional (CRA-MS) and an institutional and government relations specialist. He is Director of Institutional Relations at Coutinho Companhia and founder of the Ego Criativo agency. He served on Brazil's National Youth Council (Conjuve) and as a UNESCO consultant. He lives in Salto, São Paulo, and works across Brazil.
What does an institutional and government relations professional do?
They build and maintain an organization's dialogue with government, trade bodies, the press and society. In practice: mapping stakeholders, organizing agendas, positioning the organization on regulatory and tax issues, and turning that access into partnerships, funding and measurable results.
What kind of organizations do you work with?
Companies that need to engage with government or grow in new markets, trade bodies and associations, and public or nonprofit projects, especially those linked to the 2030 Agenda and the SDGs.
Do you work outside São Paulo and Mato Grosso do Sul?
Yes. I am based in Salto, São Paulo, with a long track record in Mato Grosso do Sul and frequent agendas in Brasília. I work in person or online across Brazil, in Portuguese, English or Spanish.
How does the first conversation work?
Tell me your goal through the form, WhatsApp or email. We schedule a call of about 20 minutes, directly with me, to understand the context and point the way. If it makes sense to continue, the proposal covers scope, steps and indicators.
How much does consulting or a talk cost?
It depends on the format: a talk, one-off consulting or ongoing support. The fee is set after the first conversation, once the scope is clear.
Do you give talks and serve on boards?
Yes. The most requested topics are marketing and positioning for foreign markets, business internationalization, commercial strategy and lead generation, and sustainability, the 2030 Agenda and the SDGs.
Have an agenda that needs to get off the paper?
The first conversation is directly with me, no middlemen.