About Rodney
Institutional and Government Relations executive with over 15 years working at the interface between government, the private sector and civil society.
I am Director of Institutional Relations at Coutinho Companhia, in Salto, São Paulo, a multichannel fashion retail group with 65 employees and over 300,000 orders a month. I lead the retail regulatory and tax agenda and run the modadodia.com e-commerce. In 2026, the Blog Moda do Dia store, with more than 2 million orders in two and a half years, won the Mercado Livre Award in the Fashion category.
In 2010 I founded Ego Criativo, a technology, communications and events agency with two trademarks registered at INPI, where I remain as Business Director. I also serve as Business Marketing Specialist at the ABIPI Sorocaba Internationalization HUB.
In the public sphere, I was a National Youth Councillor (Conjuve, 2017-2019), President of the Campo Grande/MS Municipal Youth Council (2019-2020) and a UNESCO consultant (2017) on the rollout of the Identidade Jovem (ID Jovem) program in Mato Grosso do Sul, which benefited more than 130,000 young people.
In associations, I presided over StartupMS (2014-2016), when the organization grew its membership base by 50 and held more than 30 events, including the Startup Weekends in Campo Grande and Rio Branco. For a decade I worked at Conaje as State Councillor for MS, Central-West Integration Coordinator and Coordinator of the Feirão do Imposto (Tax Freedom Day campaign), and as Ambassador to the Ibero-American Federation of Young Entrepreneurs (FIJE). I held board and fiscal council positions at ABRH-MS, AJE-MS, FCDL-MS and CJE-ACICG, and was a member of COETRAE/MS.
Today I sit on the National Council of the National SDG Movement (2025-2027 term) and coordinate communications for the MS chapter. I completed the 32nd Policy and Strategy Studies Course at ADESG. I am a registered Administration Professional (CRA-MS) and a licensed Mathematics teacher, trained at UFMS.
Skills
- Government and institutional relations
- Industry advocacy
- Strategic planning
- Performance marketing (SEO, SEM, CRO)
- E-commerce and marketplaces
- Management by indicators (KPIs and BI)
- Event production
- Youth public policy
- Entrepreneurship
- Sustainable development (SDGs)
Career
2004 - present2021 - present
Salto, São Paulo
Executive leadership in retail and a consolidated institutional agenda.
2021 - present
Director of Institutional Relations
Coutinho Companhia
I lead the retail regulatory and tax agenda, strategic partnerships and the modadodia.com e-commerce. I represent the company before industry bodies, government and the press.
+15% profitability and the 2026 Mercado Livre Award2026
Business Marketing Specialist
ABIPI Sorocaba Internationalization HUB
In charge of the “Marketing and positioning for foreign markets” module, preparing companies to negotiate with foreign buyers.
2026
Organizing committee member
State stage of the 1st National SDG Conference (Ordinance No. 850-RTR/UFMS)
Co-organized the Mato Grosso do Sul stage, held at UFMS, which chose the state's delegation to the national conference in Brasília.
MS delegation at the 1st National SDG Conference2025 - 2027
National Councillor and Communications Coordinator (MS)
National SDG Movement
Sits on the National Council and coordinates communications for the Mato Grosso do Sul chapter, for the 2030 Agenda.
2022
Account Executive, CLIMA no Campo
meteoblue AG
The Brazilian arm of Switzerland's meteoblue: a climate intelligence platform for agribusiness, working out of Jundiaí, São Paulo.
2021 - 2023
Civil society member
COETRAE/MS, State Commission for the Eradication of Slave Labor
Civil society representation on the commission that brings together government, the courts and organizations in the fight against slave labor.
2010 - 2021
Campo Grande, Mato Grosso do Sul
A decade of business leadership, public policy and engagement with governments.
2020 - 2021
Business Intelligence Consultant
Grupo Studio
Advised the executive board: restructured processes and costs, set targets for the agribusiness division and managed the client portfolio.
+20% revenue2019 - 2020
President
Campo Grande/MS Municipal Youth Council
Led the council that monitors and proposes youth public policy in the city.
2018 - 2021
Regional Coordinator in Mato Grosso do Sul
IJEx, Young Exporter Institute
Business internationalization and training of young people for foreign trade, with agendas at embassies and with authorities.
2017 - 2019
National Youth Councillor
Conjuve, Federal Government of Brazil
Debate and design of national youth policies, bridging government, civil society and business organizations.
2017
Consultant
UNESCO
Rollout of the Identidade Jovem (ID Jovem) program in Mato Grosso do Sul, mobilizing city halls, the state government and civil society.
More than 130,000 young people benefited in MS2016 - 2021
Board and fiscal council positions
ABRH-MS, AJE-MS, FCDL-MS and CJE-ACICG
Institutional representation for HR professional, young entrepreneur and retail trade associations.
2014 - 2016
President
StartupMS
Led the Mato Grosso do Sul startup association, with the Startup Weekends in Campo Grande and Rio Branco.
+50 members and more than 30 events2012 - 2022
State Councillor (MS), Central-West Integration Coordinator and Feirão do Imposto Coordinator
Conaje, National Confederation of Young Entrepreneurs
A decade at the confederation, including a role as Ambassador to the Ibero-American Federation of Young Entrepreneurs (FIJE).
2010 - present
Founding partner and Business Director
Ego Criativo
Technology, communications and events agency: branding, websites and portals, data platforms, trade shows, conferences and management training.
30+ events and 1 million people reached
2004 - 2010
Mato Grosso do Sul
Academic training and first steps in entrepreneurship.
2004 - 2010
Licensed Mathematics teacher (B.Ed.)
Federal University of Mato Grosso do Sul (UFMS)
The analytical foundation that now supports work with data, indicators and strategic planning.
Education
Academic background
- ADESG, in progressGraduate program in Military History, Geopolitics and Contemporary Conflicts
- ADESG32nd Policy and Strategy Studies Course
- Insted, 2025Graduate certificate in City Management
- Unicesumar, 2023Bachelor's degree in Public Management
- FATEC SENAI MS, 2018Associate degree in Management Processes
- UFMS, 2010Licensed Mathematics teacher (B.Ed.)
Certifications
- ApexBrasil: International Expansion Plan
- Anprotec: CERNE 1 and 2 Implementation
- Pipedrivers: Pipedrive CRM
- Companhia Pablo Cabral: Master of Google Ads
Talks
- Marketing and positioning for foreign markets
- Business internationalization
- Commercial strategy and lead generation
- Sustainability, the 2030 Agenda and the SDGs
Recognition
- 2026
2026 Mercado Livre Award, winner in the Fashion category
With Coutinho Companhia's Blog Moda do Dia store: over 2 million orders in about two and a half years.
Source: O Pantaneiro (opens in a new tab) - 2025
Honorary Citizen of Salto
Salto City Council (SP), Legislative Decree 13/2025. Granted for relevant contributions to the city.
Source: Câmara de Salto (opens in a new tab) - 2022
Administrator's Day tribute
Aquidauana City Council (MS), as a member of the Regional Council of Administration (CRA-MS)
Source: Portal de Aquidauana (opens in a new tab) - 2019
Tribute for dedication and contribution to the youth of Campo Grande
Campo Grande Municipal Youth Council
- 2018
Recognition for strengthening retail trade in Campo Grande
CDL Campo Grande (Retailers' Chamber)
- 2018
Eneida Cristina Ribeiro Social Assistance Merit
Municipal Social Assistance Department, for the ID Jovem rollout
- 2017
Tribute to youth leadership in Campo Grande
Campo Grande City Hall
- 2017
Entrepreneurial Merit Medal 2016
Young Entrepreneurs Association of MS
- 2016
- 2015
MDG-SDG Guardian title
Municipal Millennium Development Goals Office
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